About Us
About Us
Founded in 1988 and headquartered in Shenzhen, China, SED Initta is a global leader in intelligent commercial
equipment and digital solutions. We provide advanced technologies including point-of-sale (POS) systems,
self-service terminals, digital signage, and AI scales.
With over 30 years of experience, SED Initta is committed to transforming the retail industry through cutting-edge innovations and reliable services. Our extensive network spans China, America, Europe, and the Asia Pacific, empowering businesses worldwide to embrace the future of commerce.
With over 30 years of experience, SED Initta is committed to transforming the retail industry through cutting-edge innovations and reliable services. Our extensive network spans China, America, Europe, and the Asia Pacific, empowering businesses worldwide to embrace the future of commerce.
Core Values
Integrity, Happiness, Positivity and Innovation.
Company Vision
To be a leading comprehensive service provider of business intelligence devices.
Business Philosophy
Accompanying customers and growing together.
Timeline
1979
- The Chinese Economics Reform initiated in Shenzhen, leading to a market economy.
1984
- The Ministry of the Electronics Industry of China founded the country’s first economics reform-led entity: Shenzhen Electronics Development (SED) Industry.
1988
- SED entered POS systems market; launched dedicated POS subsidiary.
1991
- SED pioneered China's POS industry with its first self-developed ECR.
1994
- SED became a state-certified producer of tax-control devices and supplied fiscal POS systems.
1995
- SED established a Sino-US joint venture, pioneering the globalization of the POS industry.
1997
- SED launched the SED-3000, China's inaugural high-performance modular payment terminal, redefining POS technology.
2001
- SED secured National Torch Program accreditation for its SED-6000 payment system, recognizing technological excellence.
2003
- SED obtained China Compulsory Certification (CCC) for its products and secured Software Enterprise accreditation.
2005
- SED obtained ISO 14001 environmental management system certification.
2010
- SED secured state-level High-Tech Enterprise accreditation and launched the self-developed high-performance all-in-one POS terminal with multiple intellectual properties.
2014
- SED launched the SC-series self-service kiosks, capping its transition to an end-to-end smart commerce solutions provider.
2015
- SED launched a touch-enabled tablet POS system with integrated mobile payment and cloud-based management capabilities.
2016
- SED launched a self-developed payment terminal featuring dual-mode operation (attended & self-service) capabilities.
2018
- SED debuted the industry's first facial recognition payment terminal, establishing leadership in the biometric payments market.
2019
- SED established the "Initta" brand, extending market influence and ushering in a strategic new chapter.
2020
- SED Initta unveiled its IoT Platform enabling omni-channel payment integration and unified supply chain convergence.
2022
- SED Initta initiated commercial deployment of AI devices with integrated visual recognition and automated pricing capabilities.
2023
- SED Initta achieved CMMI Maturity Level 3 certification, demonstrating world-class software engineering process capability.
2024
- SED Initta obtained Green Factory Certification, advancing our ESG commitments.
2025
- SED Initta launched its self-developed "SmartEye" AI Loss Prevention Solution, powered by a leading-edge AI architecture.