From March 27 to 29, 2025, the 2025 SED Initta Partner Spring Event, themed "Intelligence Drives the New Journey, Collaboration Explores the Future", was successfully held in Shenzhen. Partners, industry experts, and SED Initta colleagues from across the country gathered together to discuss cooperation, plan for future development, and reaffirm their shared vision.

The event was not only a convergence of wisdom and innovation but also a heartfelt commitment to moving forward together.

Part 1: Touring the Smart Factory – Witnessing Innovation

On March 27, guests visited SED Initta’s Guangming factory. The walls lined with certifications and patents immediately captured attention — a testament to the company's strong technological foundation. As the tour progressed, visitors were impressed by the intelligent production lines and efficient operational systems. From precision hardware R&D to cutting-edge software testing, every detail reflected SED Initta’s commitment to "craftsmanship meets smart manufacturing."

Participants expressed confidence in future collaboration, saying:
“Such strong capabilities and rapid growth give us great confidence in achieving win-win outcomes together.”

Part 2: Intelligence Sets Sail – Industry Leaders Share Insights on Ecosystem Value

On the morning of March 28, Chairman William Li opened the event with a speech titled "Intelligence Drives the New Journey, Collaboration Explores the Future." He outlined an evolutionary blueprint for the smart retail ecosystem through five dimensions: macro trends, industry direction, corporate culture, innovation, and mutual success.

He emphasized that SED Initta consistently integrates its core values — integrity, positivity, innovation, and teamwork — into every partnership, stating: “Only by moving forward hand-in-hand with our partners can we achieve true mutual success.”

Guest speaker Mr Su, Deputy General Manager of China Telecom AI Tech Co., Ltd., delivered a keynote titled "AI Empowers, Intelligence Leads the Future," sharing insights on AI applications, large language models, and industry-specific solutions.

Vice President Isabella Zhang discussed how to enhance cooperation effectiveness and create new value, stressing the importance of sustainable partnerships built on mutual growth.

In addition, Chief Engineer David Cheng unveiled the all-in-one/foldable Z-series Smart Desktop POS, showcasing SED Initta’s breakthroughs in smart retail terminals. Product managers also introduced comprehensive solutions including self-checkout systems, IoT platforms, and AI-powered loss prevention tools tailored for modern retail environments.

Part 3: Brainstorming – Roundtable Discussions on Industry Challenges and Opportunities

On the afternoon of March 28, the roundtable forum became a hub of intellectual exchange. Participants engaged in deep discussions on smart retail trends, technological innovations, and common challenges. A consensus emerged around the principles of being customer-centric, demand-driven, tech-connected, and innovation-led.

Part 4: Friends’ Night – Celebrating Together

The evening featured the “Let’s Go Wild” Friends’ Night celebration, filled with performances, award ceremonies, and exciting prize draws. Vice President Zhang Bei expressed heartfelt gratitude to all partners, while Chairman Li presented awards recognizing outstanding contributions.

Looking Ahead

With a clear mission to be a demand-driven explorer, scenario-based promoter, technology implementer, and smart ecosystem participant, SED Initta will continue exploring the frontiers of smart retail. Through knowledge sharing, innovation, emotional connection, and strategic planning, the company remains committed to growing together with its partners.

We look forward to walking side by side with more partners in the journey ahead — deepening understanding, strengthening friendships, embracing challenges, and seizing opportunities to achieve greater success together.